“WORLD MUSIC” IS DEAD

It’s an empty CD rack in a shuttered, dust-covered Tower Records, and meanwhile musicians all over this hyper-globalized, super-connected planet have been busier than ever making genre-bending, creative music for you. Some artists even find the category offensive: Non-Anglo, in parenthesis. Rock is still rock, after all, whether it’s sung in English or Tamashek.
We started the World Music Collider series in Western Mass to explode the old concept of “world music” and replace it with a new kind of party for a transnational, borderless world. That awkward dynamic, of the audience as impartial observers to the exotic… Let it be annihilated on the postmodern dance floor, with a clearly articulated thesis for intercultural collision: each of us are living in our own little backwater unless we check out each other’s fiestas. The line you often hear is deeply true: Music is a universal language. 
As David Byrne wrote in his New York Times op-ed I Hate World Music “When we talk about world music we find ourselves talking about 99 percent of the music on this planet.” Consider us your tastemakers then, in the global record store of the 21st century. Labels here are fluid. The only thing that matters is whether you like what you hear. Lets get out there.
READ DAVID BYRNE'S OP-ED
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